The Art of Storyselling | courses

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Module 1 – Storyselling Starts with a Goal and a Hook 2 Topics

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Lesson Content

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Lesson 1: Start with a Goal

Lesson 2: Find the ‘Hook’ for Your Story

Module 2 – Outline the Elements of Your Core Story 2 Topics

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Lesson 1: What Makes a Good Story?

Lesson 2: Your Core Story

Module 3 – Stories for Every Stage of Your Customer’s Journey 4 Topics

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Lesson Content

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Lesson 1: Mapping Out the Customer Journey

Lesson 2: Variations on Your Core Story – Awareness

Lesson 3: Variations on Your Core Story – Consideration

Lesson 4: Variations on Your Core Story – Decision

Module 4 – Where and How to Tell Stories at Each Stage of the Customer Journey 3 Topics

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Lesson Content

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Lesson 1: Stories for Customer Awareness

Lesson 2: Stories for Customer Consideration

Lesson 3: Stories for Customer Decision to Buy

Module 5 – Create Your Storyselling Plan

Module 6 – Review and Refine